Course curriculum

  • 1

    Introduction

    • Branding Secrets Introduction
  • 2

    Getting Started

    • Pre-Training Survey

    • Branding Quiz

    • Check Your Grade
  • 3

    Branding Secrets Training

    • Training Directions

    • Intro to Branding

    • Why Branding Matters

    • The Psychology of Naming

    • Logo Design

    • Branding in Real Estate & Property Management

    • Test Your Branding Knowledge
  • 4

    Finding a New Name

    • Branding Quick Rules

    • About the New Name Worksheet

    • New Name Worksheet

    • Grade Your New Brand Idea (Retake the Branding Quiz)

    • Resource: "Name Idea Scraps - Find a Name" Document

    • Resource: Positive Business Adjectives

    • Using Your Name Meaning to Spark Ideas

    • Name Exploration Idea: First Vowels

    • How to Get Good Feedback During Branding
  • 5

    Trademarks, Copyrights, Etc.

    • From the Government
  • 6

    Get Your Logo Designed

    • Submit Your Logo Design Brief