Course curriculum

  • 1

    Pricing Principles

    • Pricing Secrets Intro

    • Why Pricing Strategy

    • Improving Value Perception

    • Start with Competitive Analysis

    • The 3 Types of Buyers

    • Identify Which Type of Buyer You Are

    • The Importance of Having 3 Plans

    • Principles For Creating Your 3 Plans

    • The Goldilocks Principle

    • Price Anchoring

    • The Bandwagon Principle

    • Dummy Pricing

    • 9 Blindness & Odd Numbers

    • The 3 PM Pricing Models

    • Why Hybrid is the Most Fair & Ethical Model

    • Principles for Setting Hybrid Pricing

    • The Hybrid Pricing Spreadsheet

    • Get a Copy of the Hybrid Pricing Spreadsheet

    • Stand Out with Hybrid Pricing

    • Tips for Displaying Pricing

    • How To Sell Your Pricing

    • How to Raise Pricing with Existing Clients
  • 2

    Special Events

    • Hybrid Pricing With Scott Brady

    • Darren Hunter - Increasing Fees in Property Management

    • Darren Hunter - How to Deal With Discount Requests
  • 3

    Old DoorGrow Pricing Secrets Training

    • Live Replay 2-Hour Training Part 1

    • Live Replay 2-Hour Training Part 2